ADventure was retained to create and produce a variety of marketing projects. During the course of six months ADventure provided an overall new look, conceptual development, copywriting, graphic design, 3-D rendering, 3-D animation, time-lapse photography, web-design, trade show signage and several printed projects.
Implemented use of intro animation showing how the customers product is put to use & comes to life in a high-tech yet easy to understand video used on their website as well as on interactive CD-ROMs and as a continuous loop at their tradeshows. ADventure also analyzed the customers product and wrote and directed voice talent to perform the voiceover that accompanies the animation.
ADventure took customer supplied CAD files and rendered them to provide the user the ability to rotate the product at all angles as well as give he ability to drag and rotate the product on demand with the use of a mouse. These 360° rotational renderings were implemented on the customer's website.
ADventure went on-site at the customer's product installation and photographed the project at a fixed location in predetermined intervals. The end result gives the user the ability to view a complete install (about an 8 hour project) in 30 seconds.
ADventure provided a variety of design concepts for the homepage and main navigation. After the design direction was established the next step was to implement key aspects to the site - Content Managed Functionality - this provided the customer the ability to edit, update and add content to the site at their own accord without having to call us for every little change. Updating tradeshows, news & projects are just some of the features.
ADventure came to the rescue by giving the Interactive CD project a complete overhaul. By tying the look and feel of the Interactive CD interface to the look of the new website, the user experiences seamless transitions from one media to the other. ADventure used the intro animation and wrote, scripted & directed a unique voiceover to explain what was the actions in the opening video. ADventure then added on to the animation by providing video service showing the view how to use the CD after the intro video. ADventure then created a unique static page to allow users the ability to jump through timelapse videos view the StormTrap Files, link back to the website to view current projects or contact the customer. All the while, each click back the website is captured & provided to the customer in a monthly statistical breakdown to analyze how many people are using the Interactive CD.
This CD-ROM is used as a supplemental insert accompanying magazine ads as well as being used as a giveaway to potential customers at tradeshows.
*Interesting Fact - ADventure replicated 80,00 CDs, printed & converted 80,000 self-gumming CD envelopes & inserted all 80,000 CDs into the envelopes in 4 business days to meet customers deadline for magazine insert.
ADventure took the Interactive CD-ROM project one step further by drawing inspiration from the movie quality of the opening video and suggested creating a DVD style packaging for distribution of the CD-ROMs at tradeshows. We designed & printed a 6 panel digipak again mirroring the overall feel of the website.
ADventure was called on to provide a re-print of the customer's old folder. The problem was... the customer didn't have the final design files from the last time the project was run. We redesigned the renderings, reset the type, laid out the entire project and printed 5,000 copies in 5 business days.
ADventure designed & printed laser compatible cut sheets for the customer. These give the customer the ability to feed them through their laser printers in the office to print on demande specs for jobs.
ADventure provided customer with several design options for new business cards to launch their "Earth First Initiatives" program. This environmentally responsible project was printed FSC Certified on 100% recycled stock & using TOYO inks.
*Interesting Fact - ADventure has the capability of printing your projects with the FSC certified bug.
ADventure was called on to redesign all of the customer's tradeshow signage to keep the branding compliant with the other new marketing materials produced. Using the customer's existing hardware we designed and laid out all artwork for production to the exact specifications of the last display to save money in tradeshow hardware.
For the upcoming tradeshow, the customer wanted an additional item to pass out to potential customers. ADventure designed and printed a "Free drink ticket" for the customer. To keep with the "movie" type theme of the DVD Digipak, we designed the drink ticket to look like a movie ticket and printed 500 tickets in 4 business days.
To introduce the customer's new Water Quality Division, ADventure created the Water Quality Brochure. This brochure utilized the same branding and design as the website and other marketing materials, but introduced a new aspect, drawing contrast from a large black and white photo to the customer's colorful logo this brochure was used as an email able PDF file.